Business process mass customization
Ton Soetekouw researched how companies can make their processes more flexible by using atomic elements in information systems construction whereby the semantic properties of elements are rigorously separated from any construction syntax. This helps organizations respond more quickly to change.

Ton Soetekouw defended his PhD thesis on May 21 within the Information Systems (IS) research group at Eindhoven University of Technology. His research focuses on how companies can better adapt their processes to changing conditions by separating semantics from syntax and context in information systems for business process organization.
Research on Flexibility
Organizations are increasingly dependent on data and technology, but existing methods fail to improve operational flexibility. This challenges businesses that need to respond to market developments and technological innovations quickly.
An Approach to Change
Soetekouw鈥檚 research introduces a new way to build and modify business processes. Instead of designing processes based on fixed structures, he proposes constructing them from atomic element of functionality. These elements can be flexibly configured, allowing businesses to react swiftly to change.
With this approach, managing business processes is no longer a static endeavor but a dynamic system where variation is key. This helps companies make their processes more efficient and future-proof.
Practical Applications
Entrepreneurs and organizations increasingly face rapid market changes and technological advancements. Consider e-commerce companies that must adjust their logistics processes to shifting customer demands or manufacturing firms that must adapt to new production methods.
Soetekouw鈥檚 research provides a method to tackle these challenges. Organizations can enhance their flexibility by building business processes from modular atomic elements without sacrificing stability.
defended his thesis on May 21.
Title of the thesis:
Supervisors: Paul Grefen, Irene Vanderfeesten, and Oktay T眉retken.