Gerrit Rooks
Department / Institute
RESEARCH PROFILE
Gerrit Rooks is an Assistant Professor of Human Technology Interaction (IE&IS, 果冻传媒). He is interested in how humans are embedded in a social context, consisting of networks of relations and institutions, and how this social embeddedness affects their innovative and general performance. Previous work involved conducting large-scale surveys, particularly in developing countries, to study how people are connected and how this shapes their behavior and beliefs. Being well connected is a form of 鈥渟ocial capital鈥�, however, how to connect to others is difficult, and science offers only scant advice. Therefore, Gerrit plans to continue his work by studying how technology can help humans, particularly lonely humans and the elderly, to connect to others in a meaningful way. He is currently collaborating with a business firm to develop an online " connection coach".
No human should be an island: A passion for connection.
ACADEMIC BACKGROUND
Gerrit Rooks obtained an MSc at Groningen University in Social Psychology & Statistics and Measurement Theory. His MSc thesis was entitled 鈥淎 poisson regression model of the effect of absenteeism culture on individual absenteeism鈥�. He obtained a PhD in Sociology at Utrecht University with a thesis entitled 鈥淪trategic Management of Purchasing Transactions鈥�. He is working at a visiting professor at Makerere University Business School in Uganda since 2006, providing workshops to local staff twice a year, and supervising PhD students.
Recent Publications
Current 果冻传媒al Activities
Ancillary Activities
No ancillary activities